Business Model

About Us & How We Work

A complete overview of who we are, how our platform operates, how users transact, and how funds move β€” full transparency for our payment gateway partner.

🏒 GSTN Segment vs. Website β€” Explained

Ginfomatics Pvt. Ltd. β€” IT Company Operating an Entertainment Application

Ginfomatics Pvt. Ltd. is an Information Technology company, GSTN-registered under the "Application Developer / IT Services" business segment. Our core business activity is building, deploying, and operating mobile and web software applications.

Audition India is our flagship product β€” a digital talent audition and entertainment platform delivered as a mobile application (available on Apple App Store and Google Play Store). The platform serves India's entertainment industry by enabling artists to audition online, compete in contests, and get discovered β€” entirely through the app.

βœ… The connection: We are an IT company (GSTN classification) that has built and operates an entertainment application. This is the same model used by companies like Sharechat, Josh, or MX TakaTak β€” technology companies operating entertainment platforms. Our GSTN classification is accurate. Audition India is our software product.

Ginfomatics Pvt. Ltd. β€” Legal Entity

  • Incorporated under Companies Act of India
  • Registered: Bakshi Nagar, Jammu, J&K, India
  • GST Business Segment: IT / App Development
  • GSTIN registered β€” billing & invoicing
  • Develops, hosts, and operates mobile apps
  • Manages servers, databases, payment integrations
  • Contact: support@auditionindia.com
IT Company App Developer GSTN Registered

Audition India β€” The Product

  • Digital talent audition & competition platform
  • Available: Apple App Store, Google Play
  • Serves: singers, dancers, actors, comedians, modelers
  • 100% online β€” no physical events or venues
  • Users: aspiring artists across India
  • Revenue: contest entry fees via in-app wallet
  • Prizes: cash payouts to winners via UPI/Bank
Entertainment Talent Platform Contests

πŸ—ΊοΈ Complete Customer Journey

Step-by-step flow from user registration to prize payout β€” every touchpoint explained.

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User Action
Step 1: App Download & Free Registration

User downloads the Audition India app from Apple App Store or Google Play Store. Registration uses mobile number + OTP verification. Profile created with name, age, location, and talent category. Registration is completely free β€” no payment required.

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User Action
Step 2: Explore & Browse Contests

User browses active contests β€” filtered by category (Singing, Dance, Acting, Comedy, Kids, etc.). Each listing shows entry fee, prize pool, duration, and current participants. Users can watch entries and vote for free without paying. Browsing requires no transaction.

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Payment β€” Fund In-Flow
Step 3: Wallet Top-Up via Payment Gateway

When a user decides to participate in a paid contest, they top-up their in-app wallet via our integrated secured payment gateway . Accepted payment methods: UPI, Debit Card, Credit Card, Net Banking, Wallets. Minimum top-up: β‚Ή10. Wallet is instantly credited upon successful payment. Failed payments are auto-refunded within 5–7 days.

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User Action β€” Internal Transaction
Step 4: Contest Entry & Submission

User records their performance video and submits it via the app. Upon submission, the contest entry fee is deducted from their wallet (e.g., β‚Ή699 for Singing contest). The video goes live for community voting. This is an internal wallet deduction β€” no new payment gateway transaction occurs at this step.

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Platform Operation
Step 5: Contest Live β€” Community Voting

Contest runs for 30 days. All registered users can vote for entries. The platform applies anti-fraud filters to remove fake votes. Leaderboards update in real-time. No payment occurs during this phase β€” it is purely a community engagement phase.

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Platform Operation
Step 6: Winner Selection & Announcement

At contest end, winners are determined by total valid votes (or judge evaluation for special contests). Top positions (1st, 2nd, 3rd) are awarded prizes. Results published in-app. Winners notified via push notification and email.

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Reward β€” Fund Out-Flow
Step 7: KYC Verification & Prize Payout

Winners complete KYC verification (Aadhaar + PAN). Prize money is transferred from Ginfomatics Pvt. Ltd.'s business account directly to the winner's UPI ID or bank account within 7 working days. TDS deducted per Indian tax law for prizes above β‚Ή10,000/year. Non-monetary prizes (certificates, merchandise) dispatched within 15 working days.


πŸ’Έ Transaction, Payment & Fund Flow

How money moves in and out of the platform β€” from user payment to business settlement to prize payout.

Payment Gateway Integration Flow (Wallet Top-Up)

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User

Initiates wallet top-up in Audition India app

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Audition India App

Creates order session via Juspay API

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Secured Gateway

Processes & routes payment securely

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SmartGateway

Banking partner β€” authorizes transaction

βœ…
Merchant Account

Ginfomatics Pvt. Ltd. settlement account

Detailed Settlement & Fund Flow

Transaction Type Direction From To Settlement TAT
Wallet Top-Up β†— In-Flow User's Bank / UPI / Card Ginfomatics Pvt. Ltd. Merchant Account T+1 to T+3 Days
Contest Entry Fee (Internal) ↔ Internal User's In-App Wallet Balance Platform Revenue Pool Instant (No PG involved)
Winner Prize Payout ↙ Out-Flow Ginfomatics Pvt. Ltd. Account Winner's UPI / Bank Account Within 7 Working Days
Unused Wallet Balance Refund ↙ Out-Flow Ginfomatics Pvt. Ltd. Account User's Original Payment Source Within 5–7 Working Days
Failed Payment Refund ↙ Out-Flow Payment Gateway / Escrow User's Original Payment Source Within 5–7 Working Days

Payment Security: All payment processing is handled by secured payment gateway, integrated with Bank SmartGateway. We are PCI-DSS compliant through our gateway partners. We do not store card details, CVV, or banking credentials on our servers. All transactions use TLS 1.2+ encryption and 3D Secure authentication.

Revenue Model: Audition India earns revenue from contest entry fees. A defined portion of collected fees forms the prize pool; the remainder covers platform operations, server costs, moderation, and business overhead. There are no advertisements or subscription charges to users. All revenue is in INR (Indian Rupees).

Merchant Details: Legal Entity: Ginfomatics Pvt. Ltd. | Registered Address: Bakshi Nagar, Jammu, Jammu & Kashmir, India | Business Type: Private Limited Company | Industry Classification: IT / Application Development | Product: Audition India (Entertainment App) | Contact: support@auditionindia.com | WhatsApp: +91-78898-35877

Transaction Values & Volume: Min. wallet top-up: β‚Ή10 | Max. single top-up: β‚Ή999 | Typical contest entry fee: β‚Ή699 | Currency: INR only | Domestic transactions only | Expected monthly volume (launch phase): β‚Ή10,000–₹1,00,000 INR, growing with user base expansion.

Need Further Documentation?

For GSTIN documents, incorporation certificate, business verification, or payment gateway queries, reach our team directly.

support@auditionindia.com Support Center

Ginfomatics Pvt. Ltd., Bakshi Nagar, Jammu, J&K, India  |  Mon–Fri, 10 AM – 6 PM IST